Decision guide
Measure industrial visibility by qualified leads, not page count
A practical measurement chain from crawlable evidence and buyer-task engagement to qualified leads, accepted opportunities, and reconciled commercial outcomes.
Views on how B2B buying is changing.
Dated perspectives on supplier websites, buyer research and useful enquiries.
Latest article
Earlier articles
Planning and buying
9 min read
Industrial SEO budget planning: a scope worksheet
Plan industrial SEO scope and costs with a copyable worksheet. Separate provider fees, website work and your team's time before comparing proposals.
ReadWebsite improvements
9 min read
Industrial SEO content audit: a review worksheet
Review existing industrial website pages with a copyable audit worksheet. Record buyer questions, missing information and owners before choosing changes.
ReadPlanning and buying
9 min read
B2B SEO agency brief: a copyable provider template
Use a B2B SEO agency brief with fit questions and a copyable template. Decide what stays in-house, what a provider owns and how you will review the work.
ReadPlanning and buying
9 min read
B2B SEO provider onboarding: a handoff checklist
Copy a B2B SEO provider onboarding checklist for information, access and approvals. Prepare a clear handoff and agree how to check the first website change.
ReadBuyer questions
7 min read
Industrial buyer question map: a worksheet
Copy an industrial buyer question map. Record actual questions, sources and unanswered gaps before choosing pages, with a completed fictional example.
ReadDistributor resources
7 min read
Industrial distributor line-card template
Copy an industrial distributor line-card template with product families, coverage, detail links and contacts, plus an annotated fictional one-page example.
ReadUseful enquiries
9 min read
Industrial enquiry assessment template
Copy an industrial enquiry assessment template for human review. Record requirements, unknowns and next steps, with three fictional enquiries and replies.
ReadAI + Web
5 min read
ChatGPT Is Building Its Own Search Index. What B2B Teams Need to Know
ChatGPT is building its own retrieval and indexing capability alongside outside search. Here is what the shift means for B2B product information.
ReadSupplier evidence
9 min read
Put industrial product evidence next to the claim
Match each industrial product claim to the right evidence, keep its limits visible, and give buyers a useful next step.
ReadEnquiries
7 min read
RFQ or lead: what does an industrial buyer actually send?
How to tell an early lead from a specific RFQ, ask only for details that change the next action, and leave unknown or sensitive information for the right follow-up.
ReadSearch and AI
7 min read
SEO, AEO and GEO for B2B suppliers: what to fix first
Find the first broken step between a buyer's search, fit assessment and useful enquiry, then see what Plact manages across the path.
ReadBuyer research
4 min read
The second meeting industrial buyers have without you
What buyers check after a referral, exhibition or marketplace introduction.
ReadProduct
4 min read
How industrial suppliers keep product information consistent
How one approved source for products, certificates, buyers, locations, and brand rules keeps search content accurate.
ReadBuyer research
5 min read
Marketplace listing or owned website: which job should each do?
Alibaba and IndiaMART can introduce buyers. Your own site should help them verify the supplier and continue the conversation.
ReadProduct content
5 min read
What should a B2B product page show before an enquiry?
A practical structure for product identity, applications, specifications, documents, supply context, and the next buying step.
ReadSupplier evidence
4 min read
Why B2B company details must match everywhere
What happens when the website, Google profile, LinkedIn page, directories, and sales documents disagree.
ReadContent operations
5 min read
A B2B supplier needs a content system, not just a content calendar
How buyer questions, approved business facts, useful page types, CMS upkeep, and measurement connect.
ReadDistributors
4 min read
How distributors should organise product content for buyer search
Why product families, brands, applications, availability context, documents, and enquiry routes need more than one catalogue page.
ReadDecision guides
Practical guides for checking what buyers can understand before they contact sales.
Read guide →
Field tool
Visibility-to-enquiry measurement template for industrial teams
Start with the real sales process, not the dashboard's default funnel. Use this template to evaluate a visibility report or agree measurement with a provider. It is not proof that an integration already exists.
Field tool
Industrial website buyer-readiness scorecard
A 100-point interactive check for product fit, technical evidence, supplier specifications, commercial clarity, RFQ quality, and machine-readable discovery.
Decision guide
How industrial buyers verify a supplier before the first RFQ
A source-backed verification sequence for manufacturers, exporters, distributors, and industrial service firms—covering identity, technical fit, proof, risk, and the next buying action.
Website ideas for the business you actually run.
You know your products and customers. These articles help turn that knowledge into a website a serious buyer can understand—without asking you to learn search jargon first.
Browse all 109 industries →