Gushwork alternatives, compared honestly for B2B suppliers.

The real question is not which brand is best. It is who does the work, at what depth, for which buyer. Tools measure, agencies advise, services execute. Plact is on this list, and Plact wrote this page, so read our entry the way you would check anyone else's. Every price below was read from the vendor's own materials in August 2026.

Why suppliers look for an alternative.

  • The volume approach fits general small business. A hundred pages in six months works for plumbers and consultants. Industrial buyers decide on specifications, certificates and capacity. Depth of proof matters more than page count.
  • The playbook is built for US small businesses. Most of Gushwork's customers are US businesses. Exporters and industrial suppliers selling across borders need buyer research in the markets they actually serve.
  • Leads are not enquiries. A form fill is not a requirement your team can quote. Suppliers need product, quantity, destination and timeline captured, not a lead count.

The options at a glance.

One distinction sorts the whole market: execution versus measurement. A dashboard does not write pages.

ProviderTypeDoes the work?Best forPublished entry
GushworkAI agents plus a human delivery team, done for youExecutesUS small businesses that want volume pages and leadsFrom $800/mo
ProfoundAI search measurement platformMeasuresEnterprise teams that brief in-house writersFrom $99/mo, billed yearly
Peec AIAI search analyticsMeasuresMarketing teams that need many seats on one trackerFrom $95/mo
Otterly.AIAI search monitoringMeasuresMonitoring-only budgetsFrom $29/mo
Writesonic GEOSelf-serve SEO plus AI search content toolYour team executesTeams with content operations capacity in-houseFrom $199/mo, billed yearly
Athena HQAI search tracking and optimizationMeasures, with guidanceTeams that want a free starting pointFree tier; paid from $295/mo
SearchableAI search visibility tracking with content toolsMeasures, with drafting toolsGrowing teams that want tracking plus content generationFrom $125/mo, 14-day free trial
AirOpsSoftware platform plus servicesYour team executesIn-house content and SEO teamsFree tier; paid on request
Full-service agency (Single Grain, NoGood and peers)Traditional agency with AI search layered onExecutesBrands consolidating paid, organic and AI search under one vendorPricing on request
PlactAI partner for B2B suppliers, done for youExecutesSuppliers whose buyers verify proof before enquiringFree review first, then a scoped plan

Each option, plainly.

Gushwork

One of the first companies in this category. Their agents research buyer searches, publish pages at volume and report leads, with plans published from $800 a month, no contracts, and most of their 300+ customers US businesses.

Pick Gushwork if: You are a US small business in a lead-driven trade, you want high page volume at a low entry price, and your products do not need deep technical proof.

Profound

The measurement heavyweight, with the governance features large organizations ask for. It executes nothing: the pages, citations and fixes remain your team's job.

Pick Profound if: You are enterprise or multi-brand and need defensible measurement before, or alongside, execution.

Peec AI

Clean visibility analytics across the major AI platforms, with unlimited users on paid tiers. Turning the data into content and fixes stays with your team.

Pick Peec if: You already have content production handled and need visibility data for a whole team.

Otterly.AI

The cheapest realistic way to see where you stand, monitoring mentions and citations across the main AI engines. Nothing gets written, rewritten or published.

Pick Otterly.AI if: You only need to know when AI engines mention you, or you are validating the channel before paying anyone to work it.

Writesonic GEO

An SEO platform that added AI search tracking and content drafting, so Google rankings and AI answers sit in one subscription, from $199 a month on annual billing. Checking, rewriting and publishing stay with your team.

Pick Writesonic if: You have content operations capacity in-house and want SEO and AI search handled in one tool.

Athena HQ

A Y Combinator-backed platform that tracks where your brand appears in AI answers and suggests fixes. The free Essential tier lets you self-assess first; the paid Starter plan at $295 a month adds deeper tracking.

Pick Athena if: You want a free starting point to self-assess before committing any budget.

Searchable

Tracks your brand across ChatGPT, Google AI Overviews and Perplexity, with content generation and site audits bundled in, from $125 a month with a 14-day free trial. Your team still decides what gets published.

Pick Searchable if: You want monitoring and content drafting in one mid-priced tool, and your team can act on what it shows.

AirOps

Arms your own team with visibility dashboards and AI-drafted content workflows. You keep editorial control, and the workload.

Pick AirOps if: You have at least one content operator in-house to drive it.

Full-service agency (Single Grain, NoGood and peers)

Credible agencies that added AI-answer work to existing service lines. Useful for one partner across the whole funnel; heavier than most suppliers need.

Pick Full-service if: You are mid-market or larger, already spending on paid channels, and want one agency relationship.

Plact

Plact is the AI partner for B2B suppliers. It learns your approved product knowledge, researches what your buyers ask on Google and AI search, publishes the proof they check, and captures enquiries with the detail your team needs to quote. Not an SEO agency, not a dashboard. The work is done for you, and every claim stays traceable to a source.

Pick Plact if: you manufacture, export or supply products buyers verify before enquiring, you have no marketing team, and you want one partner accountable for the whole path from buyer search to qualified enquiry.

When Gushwork is the better choice.

  • You are a US small business in a lead-driven trade, and the volume approach at $800 a month is already producing leads. Stay. Switching providers resets the compounding.
  • Your buyers buy on price and availability, not on verified specifications and proof. General content volume serves that sale well.
  • You only want to know where you stand. Then skip every service on this page and pay $29 a month for a monitor.

Your situation, your starting point.

Manufacturer, exporter or industrial supplier whose buyers check specifications and certificates before enquiring
Plact, the only option built for that buying process.
Marketing team in place, needs data to act on
Peec AI or Profound for deeper analytics, or a monitoring tier like Otterly.AI or Searchable for a lighter start. The work stays with your team.
Want paid, organic and AI search under one agency
A full-service agency. Expect a scoping call, not a published price.
In-house content team wanting sharper tooling
AirOps.
Under $50/mo, monitoring only
Otterly.AI.

Common questions.

Is Gushwork a legitimate company?

Yes. They are venture-backed, publish their pricing, report 300+ paying customers, and their case studies name real businesses. The question is not legitimacy. It is whether a general small-business volume approach fits a supplier whose buyers verify technical proof.

What does Gushwork cost in 2026?

Their published plans start at $800 a month, with higher tiers above that and discounts on annual billing, checked against their pricing page in August 2026. Re-check their page before deciding. Pricing changes without notice.

What is the cheapest way to watch AI search?

Otterly.AI starts at $29 a month for monitoring. Remember what monitoring is: a subscription that tells you the problem exists. Fixing it is separate work.

Do I need a tool or a done-for-you service?

Ask who does the work. A tool measures where you stand and leaves the writing, proof and publishing on your desk. A done-for-you service does that work. A dashboard does not write pages.

Is Plact a Gushwork alternative?

For industrial suppliers, yes in kind: both do the work rather than hand you a dashboard. The difference is focus. Plact is built only for B2B suppliers whose buyers check specifications, certificates and capacity before they enquire, and it starts with a free review of what buyers can verify about you today.

Named vendors and prices were read from each company's own public materials in August 2026 and change without notice, so verify before deciding. If something here is wrong or stale, email hello@plact.work and we will correct it. Looking for the alternative to Alibaba and IndiaMART instead? See the marketplace alternative → Comparing option types rather than named vendors? See the plain comparison →

Before you choose anyone, see what buyers can verify about you today.